The Bar Channel is one of Rogers Media’s innovative new Digital TV formats that allow the advertiser to generate the impact and exposure that will get your brand recognized.

• 80 current locations located in the Extended Market Area of the GTA
• The weekly Bar Channel audience equals 122,000 people
• Superior Media Efficiencies to comparable Digital Media or TV
• The Bar Channel operates 105 hours per week
• A19-35 professionals, students, sports enthusiasts, young mobile consumers with high disposable income
• 15 minutes of advertising / hour in full screen – content as depicted on screen to left is multizoned
• Bar Channel Customers are Beer Drinkers!
  Beer consumed last month – Home brew 117
  Beer consumed last month – Imported beer 139
  Beer consumed last month – Light Beer 138
  Beer consumed last month – Microbrewery Beer 150
  Beer consumed last month – Non alcoholic beer 110
  Beer consumed last month – Regular priced domestic 142
  Beer consumed last month – Value price domestic 140